Simply impress

Do you want to connect and convince with confidence?

I train people how to do that. And I share tricks that make your communications effective. You can sign up for updates – I post useful information every other week.

You type this. But it doesn’t work and you delete it.

You type that. But it doesn’t lead you anywhere.

You type some more but you’re not getting off the ground.

You’re stuck. read more…

At a presentation the other day, the technicians struggled to connect the speaker’s laptop.

The speaker showed a great reaction.

He left his PowerPoint-script behind and spoke off the cuff.

And it was wonderful – wonderful, informative and inspiring.

20 minutes later, the technicians got the laptop connected. read more…

Copywriter or designer,

coach or consultant,

big agency or solo-entrepreneur,

you can work in two ways:

You can execute the brief that your client gives you, or you can take a step back and ask basic questions before you start. read more…

I am subscribed to a number of blogs and services.

Probably like you, I get tons of e-mails from people I’ve never met.

They vie for my attention. Some succeed, some don’t. But one stands out. read more…

The headline is the most important part of any article.

It tells you what you can expect. It tells what you will find.
It’s a promise.

I came across this promise the other day:

„How to include video in your email marketing“

That’s something I’ve been wanting to know and so I looked forward to a fast explanation.

But that’s not what I got. read more…

The inverted pyramid is one the first techniques a journalist learns.

It’s a useful tool and good to have in your repertoire.

But some people tell you it’s an all-purpose weapon.

It’s not.

read more…