Winston Churchill The Power of Words

Choosing powerful words

“Short words are best, and the old words are the best of all.”

I seldom give a training without this quote from Winston Churchill.

The rationale for short old words is powerful. They easily enter our brain. More than that, Churchill recommended using old words because they have been with humanity for long. We have a deep connection with ancient (Anglo-Saxon) words like blood, sweat and tears. They go into our head but we also feel them. They go through our gut.

That is the essence of the advice: some words reach deeper than others. Churchill for example renamed the Local Defense Volunteers. It’s not a bad name but Churchill thought it was too technical. He had a better name: the Home Guard. Home and Guard. Take a moment and contemplate all the meaning that sits in both words. Wouldn’t you agree that they have a much deeper feel to them? And look how short they are.

About Carsten

Hi, I am Carsten Wendt. I help people make their writing more exciting. I am also a passionate public speaking coach and Humorous Public Speaking Champion of Belgium.

{ 1 comment… read it below or add one }

Joyashree February 23, 2018 at 12:36 pm

It is so useful. short note, effective message!!
In another TED talk recently in my city I tried using your tips while preparing myself. Once the video becomes public will send you the link. Thanks again for wonderful coaching !!!!


Leave a Comment