Carsten Wendt - Get Your Message Across in Print and Social Media

Connect and convince with confidence

How do you reach people? How can you make sure that they remember what you say and write?

I share little tips and tricks that make communications effective. You can sign up for updates – I post useful information every other week.

As member and President of the Brussels Toastmasters Club, I am immensely proud that one of our’s has qualified for the World Championship of Public Speaking:

Tomorrow, 18 August, we will watch Daniel compete in his semi-final in Washington DC. He won many contests to get there. He has worked hard to get there. But what impresses me most is how he got there: by keeping his conversational style.

This style is evident in his interview on Bruzz TV: read more…

Do you think good presenters are born?

If there is one thing I’ve learned, both as a ‘Toastmaster’ and in training presentation skills, it’s this:
we can all become good speakers and presenters.

And introverts particularly so!

I used to think of good presenters as outgoing personalities but not all good presenters are like that. In fact, audiences love to listen to people who are usually more quiet.

I think there are many reasons for this. Here are three that I can make out: read more…

You may know that I compete in speech contests.

I’ve been doing it since two years and a half and this I learned so far:
the first version of my speech is never the best.

If a speech does well, it’s because I change it along the way.

The process can be painful and I had a particularly painful experience when I recently tested a speech on my friends and mentors Tom Aerden and Daniel Mouqué.

They liked my speech. That was the good news.

The bad news? They only liked half of it.  read more…

We always hear that people today have short attention spans.

I am sure it’s true.

But this is also true: attention spans have never been long to start with. That’s why the ancient Greeks and Romans gave so much thought to rhetoric. Their tricks are as valid today as they were 2000 years ago read more…

The ladder of abstraction is one of the most useful communication concepts I know.

Introduced by the linguist Samuel Hayakawa in the 1940s, the ladder of abstraction has two ends: at the top end are abstract things; concepts like integrity, trust, freedom and sustainability. Such concepts can be noble and meaningful. But they are definitely abstract: you cannot touch them and they don’t paint pictures in your head. read more…

Usability experts compare website visitors to carnivores.

Imagine a cheetah in the Serengeti.

When she picks up a scent, she will follow it. But the scent has to get more promising. If it doesn’t, she will not continue the hunt.

The visitors of your website are the same. read more…