The headline is the most important part of any article.
It tells you what you can expect. It tells what you will find.
It’s a promise.
I came across this promise the other day:
„How to include video in your email marketing“
That’s something I’ve been wanting to know and so I looked forward to a fast explanation.
But that’s not what I got. read more…
The inverted pyramid is one the first techniques a journalist learns.
It’s a useful tool and good to have in your repertoire.
But some people tell you it’s an all-purpose weapon.
Last November I was among the six finalists at the Toastmasters European Public Speaking Championships for Humorous Speeches.
They have strict criteria there. I went 30 seconds over time and was disqualified.
Some people thought I could have gone all the way – but that’s pure speculation. Either way, it was a privilege to speak in front of 400 people, a wonderful experience that has taught me much – not just about oral communication but about writing too. read more…
We always talk about first impressions.
But last impressions matter just as much.
In his TED-talk (embedded below) Daniel Kahneman mentions the anecdote of a music lover who listens to the recording of a symphony. The music is glorious and the listener has a great time. But at the end comes a horrible screeching sound. „It ruined the whole experience,“ the man told Kahneman. read more…
I recently did a little research on innovation incubators.
This Commission document (pdf) was among the first results on Google. I wasn’t surprised to find what I call a silly forward.
What is a silly forward? read more…
First impressions matter.
They don’t die easy.
And they come fast.
Research shows that readers judge the appeal of a page in as little as 50 milliseconds. read more…